Google buys Crowd-navigation firm Waze for £1.3bn

wazeI often tweet about ideas that I wish I had thought of, but this is one that I really did think of (but didn’t do anything about)!

“Let the Crowd beat the jams” is the tagline for Waze. They have a smartphone satnav app, like many others available, but this one empowers the ‘crowd’ to identify jams, speed cameras, errors and diversions.

It’s one of many new business models that rely on collaboration from the Crowd.

Google buys Crowd-navigation firm Waze for £1.3bn


David Cameron promises £1m ‘Longitude Prize’ for BIG ideas

It will be fascinating to see how this pans out.

It’s not the first time that Cameron has crowd-sourced’ ideas. When the torries first came to power they launched a similar campaign to gather ideas for saving money. (

Those of us ‘in the know’ saw the obvious flaws that didn’t seem to have been discussed;

– do you really believe that the reason why Local Councils are overspending is that they haven’t got any ideas on how to save money?

– who is going to decide which ideas to select?

– what message is it giving the idea originators who don’t hear anything back?(to name just a few)

They received 100,000 ideas. Did anyone hear or see anything about good new stories of ideas that were actually implemented? Could that be because the spin doctors forgot, or because the story wasn’t as good as they would have liked?

Interestingly this call to action is perhaps the opposite. Rather than looking for thousands of small money saving ideas, they are asking for a small number of ground breaking ideas and offering a prize.