Google buys Crowd-navigation firm Waze for £1.3bn

wazeI often tweet about ideas that I wish I had thought of, but this is one that I really did think of (but didn’t do anything about)!

“Let the Crowd beat the jams” is the tagline for Waze. They have a smartphone satnav app, like many others available, but this one empowers the ‘crowd’ to identify jams, speed cameras, errors and diversions.

It’s one of many new business models that rely on collaboration from the Crowd.

Google buys Crowd-navigation firm Waze for £1.3bn